President Donald Trump’s push to rebrand artificial intelligence as “superintelligence” has a new government URL.
The Trump administration launched SI.gov on Tuesday, a narrative microsite that promotes the administration’s AI policies and initiatives. The old AI.gov, which formerly linked to the administration’s AI action plan and executive orders now, redirects to the new site.
As a work of marketing, the website is slick and graphically compelling. The overarching message is that the U.S. is a superintelligence leader. But the overall site design is otherwise sugarcoating a major issue Trump isn’t polling well on.
The site welcomes visitors with an interactive element that depicts the letters “SI” at the top of the page. The letters, each made up of a grid of dots, respond to your cursor or tap, and rearrange into the words “Super Intelligence” spelled out in full, capturing users’ attention with an engaging effect that’s visible in other background illustrations as users scroll down page.
“Whoever builds the largest SI ecosystem will set the global standards and reap the economic and security rewards,” the site says under a header that reads “Why it matters.” “Under President Trump, the nation aims to usher in a new golden age of innovation, human flourishing and technological achievement for the American people.”
The site highlights the administration’s priorities by focusing on Trump’s AI executive orders, the federal permitting of data centers, and the launch last year of the Genesis Mission, a public-private partnership through the Department of Energy to “double the productivity and impact of American science and engineering within a decade” using AI technology.
Further down the page, there’s a link to more information about initiatives such as Melania Trump’s First Lady Seal of SI Readiness for schools to develop guidelines around AI usage in the classroom, and her challenge for students to develop a project using AI to solve problems.