Yesterday’s News 2025 09 29

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Bad Bunny Apple Super Bowl Announcement

Charlotte Clymer: America Brought to You by Bad Bunny


The Super Bowl is a distillation of all things America: sports and celebrity and military pageantry and unabashed patriotism and unapologetic commercialism all being slammed together, and in terms of annual events, more human beings on this planet watch it live, together, than anything else.

And it’s because of all those elements that most American conservatives perceive it as a showcase of American exceptionalism. It’s not that it’s inherently conservative or that non-conservatives don’t watch it; it’s that the sheer scope of the Super Bowl combined with all the patriotic bits make it a crown jewel in their argument for American cultural hegemony.

That’s why when Apple Music and the NFL announced last night that Puerto Rican rapper Bad Bunny—Benito Antonio Martínez Ocasio—is headlining Super Bowl LX this upcoming February, my jaw dropped.

For those unfamiliar, Bad Bunny is one of the biggest entertainers in the world. Were you to remove Taylor Swift and Beyoncé from the metrics conversation, he’s easily the biggest. He led global streaming charts from 2020-2022, and he’s still among the top three even now. His Un Verano Sin Ti world tour in 2022 dominated that year, and only Taylor Swift has surpassed his touring numbers since.

Based on both merit and marketing, Bad Bunny is an obvious choice to headline the Super Bowl.

But he’s also an outspoken LGBTQ ally, particularly on trans rights. He has been consistently critical of Trump, especially in regards to immigration. Earlier this month, he announced he would not include any U.S. dates for his 2025-2026 Debí Tirar Más Fotos world tour out of fear for his fans given the fascistic crackdown by ICE. He notably endorsed Vice President Harris last year after Puerto Rico was mocked at Trump’s infamous Madison Square Garden campaign rally.

Oh, and he performs solely in Spanish. That’s right: he does not rap or sing in any language other than Spanish. He does speak English, but he’s not a “crossover” Latin artist as an intentional choice. He has made it clear that he wants Spanish-language music to be normalized in the global marketplace, and so, he only produces work in Spanish.

(Charlotte Clymer more…)


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