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Department of Labor posters1930s Nazi posters

Bulwark: What We Choose to Nazi

The Department of Labor is posting Heroic Realism propaganda. What, exactly, are they telling us?

But it’s not the use of AI that’s giving everyone pause, of course. It’s that these pictures, released by the Department of Labor social-media accounts and bearing the department’s seal, are uncomfortably reminiscent of posters from the 1930s. To be more specific: the ‘Heroic Realism’ of Nazi propaganda posters and the similarly stylized patriotic posters later produced in the United States.

Why is this style being used now, and what are these images for? Only a few of the images explicitly say. But their purpose is explained in the accompanying captions: They’re promoting the department’s work on Project Firewall, meant to restore “pathways to the American Dream by ensuring American Jobs go to American Workers.”

There is a final irony. As millions of Americans are facing a real possibility of hunger in the days ahead and as tech giants like Amazon lay off tens of thousands of workers—adding to the material conditions that will make enlisting in the army ICE is building a more appealing option—all this AI-generated slop is being used to harden false, in-group thinking among impressionable and disillusioned young men. The very AI tools that are adding to today’s employment problems are being used by the Trump administration to chip away at reality, one white-supremacy meme and one fascistic propaganda video at a time.

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